For smaller sizes, fonts may have more open spacing. The fonts may have reduced ascenders and descenders, wider letterforms, more open counters, reduced stroke contrast, heavier thin strokes and serifs, as well as modified curves and angles for some designs. Fonts that look great on a computer screen need not necessarily look great on a billboard.įonts meant for the web are optimized and modified for better readability and onscreen performance in a wide range of digital environments. Instead of choosing a random font or the most popular, brands should ask themselves, what kind of image do they want to portray? Answering this question is extremely crucial since there are hundreds of fonts to choose from.Īnother thing you must consider when choosing fonts is where they will be displayed. When you want people to recognize your brand easily, it is important to choose the right font for your company’s logo. Why is typography important to great content marketing? How do you choose the right font?.The psychology of typography in content marketing.The importance of typography in marketing.Since there is no universal font for all situations, brands and marketers must think situationally to find the specific font that works best and appeals to the target audience. Will the font appear widely and be read in large blocks? (size, weight, style, etc).What matters more? Standing out or Readability ( Decorative vs.Do you want your brand to come across as modern or traditional? (Serif vs.72% of consumers say that packaging design influences their purchasing decisions.Īccording to MDG, you should ask the following questions for finding the right font.75% of the consumers judge a business by its website design.Type classifications Why are fonts important in marketing?Īccording to an infographic by MDG Advertising called Fonts 101: What marketers need to know, fonts are a vital part of consumers’ brand assessment.
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